Sampling is not just for new products anymore

Sampling has a well-established track record for boosting sales of new product launches. The R.I.S.E. study, however, demonstrates that in-store sampling can also dramatically lift sales for both line extensions and even established products. The sales lift from sampling the line extension (a new flavor simply added to an existing product line with little or no other promotional fanfare) was +919% for the day-of-event and 107% after a 20-week period. The sales lift from sampling the existing product (which was being re-staged with updated packaging) was +177% for day of event and +57% after a 20-week period.  “Simply put,” says Stermer, “sampling is not just for new products anymore.”

Research Report: In-Store Sampling