In-store sampling events can drive repeat purchasing

R.I.S.E. reports that in-store sampling events can drive repeat purchasing. (Repeat is defined as a trial purchase plus at least one additional purchase at a later date within the 20-week study period.) Over the 20-week period, the average cumulative first- and additional-repeat purchase volume for the sampled products was 11% higher for the test group vs. the control group.  “Nobody has been able to quantify repeat purchasing quite this way before,” says Stermer. “This gives us the tools and the foundation for determining the lifetime value of a customer that extends far beyond day-of-event lift.”

Research Report: In-Store Sampling